Celeb-Approved: 19 Top Korean Beauty Brands for Flawless Skin

Posted by SkinSeoul Shop

December 22, 2025

On April 26, 2023

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When it comes to skincare, the world of K-Beauty is a cut above the rest. The queens of glass skin and natural, no-makeup makeup looks are taking the industry by storm, and their beauty brands are making waves around the globe.

So, get ready to upgrade your beauty game with our top picks of Korean makeup and skincare brands for incredible skin.

What Sets Korean Skincare Apart?

Korean beauty brands prioritize hydration, reducing inflammation, catering to sensitive skin, and offering personalized treatments to address specific skin needs. Their natural ingredients, including ginseng, matcha, niacinamide, and snail mucin, are gentler and more effective than many American alternatives.

Where to Buy Authentic Korean Products?

These days, you can find K-Beauty products almost anywhere, from Sephora, Ulta, Target, Walmart, Amazon, Nordstrom, and more. But EmpressKorea is the best excellent source for Korean skincare. Many brands also have their own websites for direct purchases.

Empress Korea is a registered Korean company committed to providing genuine Korean products that are not sourced from other countries. They guarantee the freshness of their products, as they never sell older products stored in warehouses or clearance items, unlike some major shopping malls.

Their Korean company registration number and telecommunications operator’s license can be found at the bottom of their site, and you can verify them on the official Korean government agency website. Please note that it is illegal for a Korean company not to display their registration number at the bottom of their website. If a registration number is not provided, it could indicate that the site is potentially a fake Korean site.

Major shopping sites or retailers outside Korea often struggle to sell fresh Korean products, as they receive shipments after long durations, store them in warehouses, and sell them with potentially manipulated expiration dates. Using old cosmetics is akin to applying poison.

Stay updated with the latest K-Beauty tips, recipes, and deals on the empresskorea.com.

Top Korean Beauty Brands to Discover:

1. Dr. Jart

Renowned for smooth, creamy skin, Dr. Jart offers top-notch skincare, including Cicapair Tiger Grass Color Correcting Treatment and Tiger Grass Cream for winter skin woes.

Dr. Jart+ CICAPAIR CALMING GEL CREAM 80ml

$42.67$56.89

Dr. Jart+ Ctrl+A Teatreement Moisturizer 50ml

$69.86$93.15

Dr. Jart+ Dermaclear™ Micro Foam 120ml

$19.68$26.24

Dr. Jart+ Dermask Ultra Jet Porecting Solution Mask

$16.45$21.93

2. PLU

“Inspired by Nature”

Plu carefully selects only reliable natural ingredients,

Based on proprietary formulation technology optimized for human skin,

It is a ‘naturalism brand’ that delivers ingredients to the skin without irritation.

plu Body balance scrub 180g

$17.9$23.87

plu Body Scrub Original 200ml$26.25 – White Musk
$26.25 – Berry Mix
$26.25 – Rosemary Herb

plu Body Scrub The Premium Herb 200g

$19.52$26.03

plu Bodybalance Scrub The Premium Edition 180g

$17.9$23.87

3. Espoir

espoir helps express your genuine look jointly with beauty crew full of vibe

Enjoy the journey of discovering your genuine beauty and focus on your appearance, instead of being conscious of others’ attention. Foundation texture and shade designed based on Asian skin tone as well as various color spectra and professional artists’ accumulated know how will provide your own unique makeup look.

espoir COUTURE LIP TINT VELVET$23.84 – Butternut
$23.84 – Calm in Mauve
$23.84 – Moonlit
$23.84 – Eiffel
$23.84 – Pink me up
$23.84 – Own Beige
$23.84 – Peach the day
$27.77 – Melo Pomelo

espoir WATER SPLASH SUNCREAM 60ml

$25.68$34.24

espoir Couture Lip Tint Shine 8.5g$26.25 – #01 Like It
$26.25 – #02 Peach Awesome
$26.25 – #04 Chillin Chillin

espoir LOOKBOOK PALETTE PILLOW PEACH

$34.78$46.37

4. Peripera

For lightweight, long-lasting makeup, Peripera is a top pick. The Ink the Velvet Lip Tint and Sugar Twinkle Duo Eye Stick are standout products.

peripera All Take Mood Cheek Palette #MOONLIKE

$46.39$61.85

peripera All Take Mood Palette$30.85 – 01.Mood Breathing
$30.85 – 03.Burnt Breeze
$30.85 – 04.Muteful Rose
$30.85 – 05.Whisper of Milky Spring
$30.85 – 06.Cherry Cool Rush
$30.85 – 08.Better Carrot-ing
$30.85 – 09.Moonlike Lavender Pink
$30.85 – 11.Pink:terest

peripera All Take Mood Technique Palette$42.35 – 01.Around Brown
$42.35 – 03.My Autumn Mood
$42.35 – 04.In My Mute Pink

peripera All Take Mood Technique Palette (4 Colors) 13.5g$42.35 – #1 AROUND BROWN
$42.35 – #2 SHALL WE CHERRY?
$42.35 – #3 MY AUTUMN MOOD
$42.35 – #4 IN MY MUTE PINK

5. Amore Pacific

Splurge-worthy and effective, Amore Pacific’s green-tea infused enzyme cleanser is a must-try.

AMOREPACIFIC Butterfly Perfumed Hand Cream 50ml

$14.83$19.77

AMOREPACIFIC Moisture Plumping Nectar Cream

$217.35$289.8

6. LANEIGE

Banish dark circles with LANEIGE’s Water Glow Base Color Corrector and pamper your lips with their Lip Sleeping Mask.

LANEIGE – Water Bank Moisture Essence 30ml

$27.77$37.03

LANEIGE Basic Duo Set

$86.05$114.73

LANEIGE Cica Sleeping Mask 60ml

$39$52

LANEIGE Cream Skin Cerapeptide Refiner 170ml

$42.35$56.46

7. Tony Moly

Quality and fun are the pillars of this Ulta Beauty bestseller. The Chok Chok Green Tea and Peach Punch Sweet Cleansing Sherbet Balm are fan favorites.

TONY MOLY Fresh Strawberry Hand Cream 30g

$17.9$23.87

TONY MOLY Golden Banana Hand Cream 45ml

$17.9$23.87

TONY MOLY Vegan Mini Fruit Lip Balm 7g$17.9 – Bluberry
$17.9 – Cherry
$17.9 – Peach
$17.9 – Banana

TONYMOLY 2X First Essence 200ml

$37.49$49.98

8. HOLIKA HOLIKA

For sensitive skin, the Aloe Facial Cleansing Foam is a gentle and effective choice.

HOLIKA HOLIKA – Watermelon Mask Sheet 25ml*10pcs

$39.11$52.14

HOLIKA HOLIKA Aloe 99% Soothing Gel 250ml

$25$33.33

Holika Holika Aloe Facial Cleansing Foam 150ml

$14.83$19.77

HOLIKA HOLIKA Foggy Blur Tint (6 Colors) 4g$22.92 – 01 Kissy
$22.92 – 02 Muffle
$22.92 – 03 Cooing
$22.92 – 04 Hazy
$22.92 – 05 Posy
$22.92 – 06 Doozy

9. 3CE

Get adventurous with 3CE’s Multi Eye Color Palette and Easy Brow Designing Pen.

3CE Mood Recipe Multi Eye Color Palette$50.87 – Smoother
$50.87 – Overtake

3CE Record of Soft Universe Velvet Lip Tint 4g

$29.69$39.58

10. Dr. Olga

Dr. Olga’s Brand PrinciplesUse of proven good ingredients firstAll ingredients are EWG safe, use of medium-grade fiberExcludes 20 ingredients of caution & excludes 25 ingredients that are allergic to the Ministry of Food and Drug SafetyPreservation and protection of the environment to be passed on to future generations

Dr. Orga Scalp Treatment Jojoba Tea Tree Shampoo 500ml

$38.73$51.64

11. Sulwhasoo

For anti-aging, try Sulwhasoo’s Anti-Aging First Care Activating Serum and Overnight Vitalizing Mask.

Sulwhasoo – Gentle Cleansing Oil 200ml

$56.91$75.88

Sulwhasoo – Herbal Clay Purifying Mask 120ml

Sulwhasoo Clarifying Mask 150ml

$37.74$50.32

Sulwhasoo Concentrated Ginseng Brightening Serum

$300$400

12. Klairs

This vegan-friendly, cruelty-free brand offers the Daily Skin Softening Water Klairs Toner for sensitive skin.

klairs Freshly Juiced Vitamin Drop 35ml

$42.35$56.46

klairs Freshly Juiced Vitamin E Mask 90ml

$55.3$73.73

KLAIRS Freshly Juiced Vitamin E Mask 90ml

$55.3$73.73

klairs Fundamental Ampule Mist 125ml

$52.06$69.41

13. COSRX

Snail mucin fans will love the Advanced Snail 96 Mucin Power Essence and Advanced Snail Mucin Sheet Mask.

COSRX One Step Green Hero Calming Pad

$22.92$30.56

COSRX PURE FIT CICA CLEANSER 150ml

$21.3$28.4

COSRX 2 In 1 Poreless Power Liquid 100ml

$30.96$41.28

COSRX AC Collection Acne Patch (26 Patches)

$16.45$21.93

14. Banila Co.

The Dear Hydration Balancing Moisturizer and Hello Sunny Sun Stick provide hydration and sun protection.

BANILA CO B By Vanilla Glow Veil Tint 3.8g$37.5 – PP01.Fall In Mouve
$37.5 – PK01.Nudy Near
$37.5 – BE01.Milky Cinnamon
$37.5 – RD01.Rosy Shell
$37.5 – RD02.Deep Hazy

BANILA CO Clean It Zero Ceramide Cleansing Balm 100ml

$37.49$49.98

BANILA CO Clean it Zero Cleansing Balm Nourishing 100ml

$29.39$39.19

BANILA CO CLEAN IT ZERO CLEANSING BALM ORIGINAL 100ml

$30.31$40.41

15. FILLIMILLI

Smart Beauty Habits Every Day for a Better MeFrom makeup brushes and cotton pad to hair rolls and hair ties for bangs. There are more and more ‘beauty tools’ that help me become beautiful more easily, simply, and smartly.Olive Young, Korea’s No. 1 H&B store, decided to develop Olive Young’s own brand, thinking that beauty tools could become a ‘beauty habit item’ for smart customers, not just for assorting stores.With the concept of ‘everyday smart beauty habit for a better me, Everyday Health & Beauty Experience’, the new brand conveys the message that it can become a habit for health and beauty and a beautiful everyday life, beyond an auxiliary tool that is good to have and not enough. I wanted to.

Fillimilli Dual Concealer Brush 810

$17.81$23.75

Fillimilli Eye Make Up Brush 5 Piece Set

$34.5$46

Fillimilli Point Eyeshadow Brush Defining 511

$11.38$15.17

16. Some By Mi

Matcha, carbonated water, and glacial water. Doesn’t that kind of sound like the start of an awesome cocktail?

Some By Mi uses those ingredients as their base for the Super Match Pore Tightening Toner. The goal of toner in general is to refresh and tighten skin without stripping it of its natural oils. Some By Mi is known for being gentle on sensitive skin, and their toner fits the bill.

If you’re more interested in a deep scrub, the Bye Bye Blackhead 30 Days Miracle Green Tea Tox is a natural buy. 16 tea ingredients combine to gently remove blackheads, dirt, and dust.

SOME BY MI – Retinol Intense Advanced Triple Action Eye Cream 30ml

$43.97$58.62

SOME BY MI – Super Matcha Pore Clean Clay Mask 100g

$35.87$47.83

SOME BY MI 30 Days Miracle Tea Tree Clear Spot Oil 10ml

$24$32

SOME BY MI AHA 10% Amino Peeling Ampoule 35ml

$21$28

17, Etude House

I love the name of this Etude House best seller: The Soonjung Hydro Barrier Cream. There’s just something so comforting about putting up a barrier between the outside world and my skin.

This cream is completely fragrance free and hypoallergenic, so it is perfect for all of the sensitive skin people out there. The pH levels have been carefully constructed to make sure that this moisturizer does nothing but– well, moisturize!

ETUDE Baking Powder Crunch Pore Scrub 200g

$22.92$30.56

ETUDE Baking Powder Pore Cleansing Foam 160ml$9.08 – B.B Deep Cleansing Foam
$10.51 – Pore Cleansing Foam

ETUDE Bling Bling Eye Stick (#8 Ivory Babystar) Long-Lasting Eye Shadow Stick with Blinding Glow and Soft Creamy Texture for Shining Eyes$16.5 – #1 Shooting Star
$16.5 – #15 Peach Swan Star
$16.5 – #16 Pinky Star Rain
$16.5 – #17 Morning Star
$16.5 – #18 Moon Star
$16.5 – #8 Ivory Babystar
$16.5 – #9 Golden Tail Star

ETUDE BT21 Fixing Tint 4g$26.16 – 01 Sleepy KOYA
$26.16 – 02 Peach RJ
$26.16 – 03 Milktea SHOOKY
$26.16 – 04 Dancing Rose MANG
$26.16 – 06 Cranberry TATA

18, Round Lab

A well-rounded skincare routine is nothing without a little UV protection. Dermatologists recommended daily sunscreen protection to prevent melanoma as well as wrinkles. The problem is, the classic sunscreen you’d bring to the beach can be oily and heavy to wear everyday.

ROUND LAB 1025 Dokdo Ampoule 45ml

$32.63$43.51

ROUND LAB 1025 Dokdo Cleanser 150ml

$20.49$27.32

ROUND LAB 1025 Dokdo Cleansing Milk 200ml

$42.35$56.46

ROUND LAB 1025 Dokdo Cleansing Oil 200ml

$33.44$44.59

That’s where Round Lab comes in. Think of this more as a sun cream than a sunscreen– it’s going to be actively preventing dryness as it protects from the sun. The Birch Juice Sun Moisturizing Sunscreen is a God sent for everyday protection.

The key ingredients here are the birch tree juice and the amino acid minerals– that’s what’s going to keep you feeling soft but clean all day long.

19, Innisfree

One of the best things about K-beauty products are the natural ingredients. The emphasis on clean products is so important and the difference that makes shows up in the quality of the products.

Innisfree has a Volcanic AHA Pore Clearing Clay Mask that uses all natural ingredients (including Jeju volcanic clusters!) to help tighten pores, even out skin texture, and wipe away debris. So pretty much, everything you’d want in a face mask!

Once you’ve let the mask sit for 15-20 minutes, stick with Innisfree to get it off. Their Green Tea Cleansing Oil will strip away anything from your face that shouldn’t be there without drying your skin or removing natural moisture.

INNISFREE apple seed cleansing foam 150ml

$21.3$28.4

innisfree Apple Seed Lip & Eye Makeup Remover 100ml

$19.68$26.24

innisfree Bija Cica Balm EX 40ml

$29.88$39.84

innisfree Bija Cica Balm EX 80ml (Big Size)

$37.49$49.98

Now, excuse me while I go stock up on allllll these amazing Korean beauty products online. I’ve been doing so many cabin projects lately (think dust and paint fumes) combined with dry winter mountain air, my face has not been happy with me.