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The New Era of Beauty: Multi-functional Products, Skinimalism, and Hyper-Personalization by EmpressKorea

The New Era of Beauty: Multi-functional Products, Skinimalism, and Hyper-Personalization

In today's world, consumer preferences are evolving rapidly. A major trend that has caught everyone's attention is the demand for multi-functional beauty products. These products, like cushion foundations with UV protection or lip and eye makeup with moisturizing and anti-wrinkle benefits, are all the rage now. Consume
Motohiro Kato: Championing K-beauty Trends in Japan by EmpressKorea

Motohiro Kato: Championing K-beauty Trends in Japan

Motohiro Kato, CEO of Keisetsusha, a subsidiary of the Olympia Group, is making waves in the Japanese beauty market by introducing Korean cosmetic brands to Japanese consumers. Olympia, a variety shop with 80 outlets across Japan, has been instrumental in making K-beauty trends accessible in Japan.

Celeb-Approved: 19 Top Korean Beauty Brands for Flawless Skin by EmpressKorea

Celeb-Approved: 19 Top Korean Beauty Brands for Flawless Skin

19 top Korean beauty brands offer superior skincare and makeup products for radiant skin. Korean cosmetic brands emphasize hydration, reduced inflammation, sensitivity-friendly formulas, and personalized treatments.

Ultimate Sun Care Guide: Top Picks for Sun Protection and Skin Nourishment by EmpressKorea

Ultimate Sun Care Guide: Top Picks for Sun Protection and Skin Nourishment

Discover our top sun care product picks that provide exceptional UV protection while nourishing and rejuvenating your skin. Stay protected and let your skin glow with these skincare essentials.

5 K-Beauty Trends to Amp Up Your Skin-Care Routine by EmpressKorea

5 K-Beauty Trends to Amp Up Your Skin-Care Routine

Korean beauty is renowned for its innovative approach to skincare, and there are five exciting trends emerging from the region that you can incorporate into your routine. I spoke with Dr. Christine Hall, a top aesthetic doctor and K-beauty expert, to uncover the latest ingredients, routines, and rituals hailing from Korea.

A K-Beauty Mogul on the Cushion Foundations That Just Might Change Your Life by EmpressKorea

A K-Beauty Mogul on the Cushion Foundations That Just Might Change Your Life

Explore K-beauty cushion foundations that provide hydration, SPF protection, and flawless coverage while embracing inclusivity and diverse shade ranges.

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